LOS ANGELES–(BUSINESS WIRE)–Nov 17, 2022–
Calling fashion and music lovers everywhere—Skechers has collaborated with multi-platinum global pop sensation Ava Max on a limited-edition footwear collection, with the first two styles launching today. This on-trend capsule is the evolution of an ongoing partnership between Skechers and Ava Max. It all began with her wearing Skechers D’Lites in her 2021 “My Head and My Heart” video, which led to a campaign launch earlier this year for the brand’s best-selling Skechers Uno sneaker.
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Limited-edition Skechers x Ava Max collab launches with two fashion sneaker styles. (Photo: Business Wire)
“It has been incredible working with the Skechers team to bring my vision to life with the Skechers x Ava Max collaboration,” said Ava Max. “I wanted to create my own spin on classic silhouettes, and I am so excited for it to finally be here!”
Sneakerheads can wear their favorite popstar’s glam-meets-edge look with two hot styles designed with guidance from the singer and songwriter herself. Skechersx Ava Max: Roadies Surge, a high-top lace-up fashion sneaker boot, brings the Y2K vibe with black patent leather upper and classic rugged lug outsole. Skechers x Ava Max: Uno Hi is an elevated update to the iconic Skechers Uno fashion sneaker in monochromatic off-white with patent leather trim on a platform wedge for extra height.
The global hitmaker, whose tracks have been streamed more than 12 billion times, was recently honored with awards for International Artist of the Year and Best Video of the Year at the 2022 LOS40 Music Awards in Spain, and performed her new single “Million Dollar Baby” at the 2022 MTV Europe Music Awards in Dusseldorf on Sunday. Ava Max’s second studio album, Diamonds & Dancefloors, is scheduled to be released on January 27, 2023.
The…