NEW YORK–(BUSINESS WIRE)–Ralph Lauren (NYSE: RL) today unveiled a groundbreaking apparel and textile innovation with Intelligent Insulation – a first-to-market, sustainably-minded temperature responsive fabric that adapts to cooler temperatures by expanding and creating a layer of insulation – that will be used to outfit Team USA for the Winter Games Opening Ceremonies.
Designed with a sustainable ethos, Intelligent Insulation expands the lifespan and use of a garment that might otherwise be appropriate for only a short, seasonal time-period. For the first time, a single item of apparel can transition through three-seasons, and from indoor to outdoor environments seamlessly, eliminating the need for multiple garments.
“The development and introduction of Intelligent Insulation reimagines what is possible in the apparel landscape. For the first time, you can have a singular item that provides incredible versatility and style, for a variety of temperatures, changing the way we can holistically think about the makeup of a consumer’s closet. As a longtime partner of Team USA, Ralph Lauren is proud to continually provide innovative and purposeful apparel to the world’s best athletes,” David Lauren, Chief Branding and Innovation Officer, Ralph Lauren.
Building on the Company’s ongoing commitment to investing in, developing and progressing revolutionary innovations in apparel, Ralph Lauren partnered with textile innovation company, Skyscrape, to bring the technology to market for Team USA’s Opening Ceremony Parade Uniform.
The Intelligent Insulation technology adapts to changes in air temperature around the wearer without the use of battery-powered or ‘wired’ technology. The fabric itself is comprised of two separate materials that expand or contract at different rates in response to temperature changes. As temperatures drop, the lengths of the two materials change differently causing the textile to constrict and bend – creating…